How Agency Who’s Who works

How Agency Who's Who works

 

The place to see and be seen!

 

Are you looking for a creative comms company?

The post-COVID-19 world is a changed and changing one. Many New Zealand businesses are indicating they are likely to review media and agency strategies post-Covid-19, including reviews of creative and media agency appointments. This type of pivoting means that it’s vital for marketers and business owners to be aware of what creative comms companies exist in the New Zealand marketplace today.

Perhaps you are happy with your current creative comms business partners and would like to add another supplier into the mix. Or, perhaps you are looking for a local business to work with, but are not sure who is operating in your area. This is the place to find them.

Agency Who’s Who is the most comprehensive directory of creative comms companies in New Zealand. You will find over 900 agencies, studios, solopreneurs, freelancers, consultants and media owners spread over 70 different creative industry categories (but if you still can’t find what you are looking for, please let us know!). We also cover 37 New Zealand towns and cities, from Kerikeri in the north to Invercargill in the south.

The best way to get started with Agency Who’s Who is to set up a free visitor account. That way you will be able to bookmark the companies that interest you as you do your search. On the homepage click on SIGN IN (top right corner), then select REGISTER and follow the prompts from there.

 

Are you a creative comms company?

In September 2018 a survey was taken of New Zealand and Australian marketing managers and CMOs*. They were asked “How do you know which agencies are in the marketplace; the type of agencies that they are; and what services they offer?” The common reply was that they either used a supplier they had worked with in the past, or they asked their colleagues for a recommendation. This means that for your agency (or company) to be included in someone’s consideration set they have to first know that you exist.

It’s an ongoing challenge for agencies to get noticed in New Zealand, as we have an extremely high number of agencies per capita. Agency Who’s Who offers you a new way to get noticed, make your business easier to find and increase your chance of making that all-important shortlist.

There are two ways you can get started with Agency Who’s Who. Firstly do a quick search for your company name. If you see that your company is already on the website, then you’ll need to claim your listing. Click on the button IS THIS YOUR LISTING and REGISTER. Once done, you can UPDATE YOUR LISTING which allows you to either ‘claim the listing’ and keep it exactly as-is (Basic listings are free), or you can set up an ongoing payment to upgrade your Basic listing to either Standard or Premium. By upgrading you will be able to add items such as a description about your company and services, photos, cover image, video, hours of operation, address details, etc. Premium listings also receive priority ranking in search results. For more information, click on WHO’S WHO FAQ and ADVERTISE WITH US in the top right corner.

If your company does not currently have a Basic listing on Agency Who’s Who, you can set one up. In the top right corner of the menu click on ADVERTISE WITH US, then LISTING OPTIONS. Select your preferred listing level, set up an account and away you go!

All prices are listed in New Zealand dollars and exclude GST of 15% which will be added at the point of purchase. By listing your business on Agency Who’s Who you agree to abide by the Agency Who’s Who Terms of Service. All listings will be assessed and approved prior to going live on the website in accordance with our Terms of Service. Listing companies must be connected to the New Zealand creative comms industry in a tangible way and contain content appropriate for the Agency Who’s Who audience. You will be informed once the listing is approved. If your listing is declined, any payment made for that declined listing will be refunded in full.

 

Would you like to advertise on Agency Who’s Who?

There are three types of banner advertising options available on Agency Who’s Who:

To book and supply a banner ad, please go to ADVERTISE WITH US (top right corner of the menu), then BANNER OPTIONS. Choose your preferred banner ad size and click START TODAY, then follow the prompts.

Please note: The placement of banner advertising is chosen at random by the website’s algorithm. Every time a page on the Agency Who’s Who website is refreshed, a different ad may appear, or the ads may appear in a new position on the page. Therefore it is not possible to pre-determine where an ad is located.

All prices are listed in New Zealand dollars and exclude GST of 15% which will be added at the point of purchase, and advertising is booked and paid for on a monthly basis. By submitting your banner ad to Agency Who’s Who you agree to abide by the Agency Who’s Who Terms of Service. All ads will be assessed prior to going live on the website in accordance with our Terms of Service. Banner ads must be relevant for the New Zealand creative comms industry or marketers, and contain content appropriate for the Agency Who’s Who audience. You will be informed once the ad is approved. If the ad is declined, any payment made for that declined ad will be refunded in full.

 

Need assistance?

If you have any questions, please check out our Who’s Who FAQ page. If you need more information, please get in touch with us HERE.

 

 


*Survey conducted in the research phase for writing ‘How to Tango with a Tiger: a marketer’s guide to working with creative communications agencies’ (Author: Sarah Ritchie, published 2019).

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