Agency Who’s Who was created during the global COVID-19 crisis of 2020. New Zealand agencies were hurting badly, and it became more important than ever for agencies to both look after their existing clients, plus source new revenue to plug the gaps that the crisis had caused. The question was how they would get their services in front of potential new clients in what was now a hyper-competitive environment?
Meanwhile, marketers and business owners were also in turmoil and re-evaluating their post-COVID-19 marketing plans. Many companies ran a critical eye over their stable of creative comms suppliers. They re-assessed their needs going forward but then struggled to know which agencies were in the market to fit their new requirements.
Out of the crisis a solution was born.
Agency Who’s Who helps agencies (and studios, solopreneurs, freelancers, consultants and media owners) connect with potential clients and start a conversation; and helps marcomms buyers to quickly sort through the 900+ creative comms suppliers in the New Zealand marketplace.
Agency Who’s Who is the only comprehensive directory covering the entire New Zealand creative comms industry (72 different service channels and capabilities). It’s THE place to see and be seen, and to increase your chances of finding the perfect business match!
For any questions or feedback, please contact AWW Founder and Chief Connecting Officer, Sarah Ritchie.